World Superbike Comes To Town
The World Superbike Championship is the ultimate competition for motorcycles derived from standard production models, and today it is one of the most spectacular and exciting forms of motor sport. Thanks to its exclusive format that sees riders compete in two races in one afternoon, spectators get twice as many chances to experience the thrills of the racing.
A Superbike is a machine that, in many aspects, is similar to the one you see on the road or in your local bike dealer’s showroom. However, to make sure it can reach racing speeds while maintaining a high level of safety, many modifications have to be made to the bike. And, although the bike is production-based, it can easily reach speeds up to 325kph and lap the track only slightly slower then a full-race MotoGP bike.
In 2007, for the third year running, Mexican brewer Corona Extra is the title sponsor of the World Superbike Championship as well as title sponsor of Team Alstare Suzuki, home of Japanese rider Yukio Kagayama together with Max Biaggi – one of the most popular and talented riders the world of motorcycle racing has ever seen.
As part of this sponsorship program, Corona Extra organises a wide array of promotional events before and during the race weekend in all the European countries where a round of the World Superbike Championship is held – that is to say the United Kingdom, Spain, the Netherlands, Italy, the Czech Republic, Germany and France.
Be it in a nice bar or in a trendy club, the London area will be teeming with activity during the whole week, with various events aimed at raising the profile and visibility of Corona Extra, the World Superbike Championship, and Brands Hatch circuit hosting the round being organised. This is the “Corona Extra’s” campaign.
A team of Corona hostesses will start to visit various locations in central London where they will promote the WSBK Brands Hatch event and let customers win tickets for the weekend’s race as well as Corona Extra/World Superbike freebies.
Back at Brands Hatch, the Corona Stage will be set up, with bands performing all night long on Saturday August 4th. Once again, expect the thrills of a live concert, a warm and friendly atmosphere and the sounds of some of the most famous tunes in the history of music…
The promotional campaign culminates on the eve of the race – that is on Saturday August 4th – with the installation in the Sports Café (80 The Haymarket, London SW1Y 4SP) of the Team Alstare Suzuki Corona Extra race simulator. This is the “Corona Race Experience”: it allows Superbike fans to experience the thrills of a race in a paddock-like atmosphere. Contestants are given the opportunity to get close to the champions’ bikes, ride them, feel what it’s like to own the racetrack and compete against friends in a virtual race. Needless to say, the fastest rider will be rewarded with a gift equal to his or her skills.
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