The Ducati Diavel – MCN’s Machine of the Year 2011
The Ducati Diavel has been named as MCN’s Machine of the Year 2011 at a glittering awards ceremony attended by the heads of the Motorcycle Industry and the MCN team.
The Diavel took the prestigious award despite stiff competition from other manufacturers, but it was its ‘rule-changing’ and ability to ‘redefine the cruiser class’ that impressed the MCN judges.
Motorcycle News Editor and head of the awards judging panel was ‘blown-away’ by the Diavel and commented: “There was no hesitation here because I have never known a bike exceed expectations by such as huge margin. It has massive presence as a cruiser and should clearly appeal in an entirely new market for Ducati, yet the performance and the feel of the bike is fabulous. It’s easy to forget it also has a world-leading electronics package which otherwise would have been five years away in this sector.”
The Diavel has not only exceeded MCN’s expectations but also Ducati UK’s with sales surpassing initial forecasts and continuing to do so.
Tim Maccabee, Managing Director of Ducati UK collected the award and spoke of his delight at receiving the award: “Receiving this award for the Diavel endorses our experience in the market, both in the UK and around the world. When people test ride a Diavel they invariably want one and demand and has been high since the launch.”
Ducati has continued to innovate and build on the relationship with AMG by recently introducing the Diavel AMG Special Edition, the flagship model for the Diavel family.
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